Hi, I’m Andrea. My mission: is to help you transmute pain into purpose and boldly co-create the life you were meant to live."
Read more about my story here.
Heal + Grow + Radiate Purpose
Hi! I am so glad you are here. I am the founder of Radiate Purpose and a Jungian informed life and leadership coach who is devoted to helping individuals and survivors transform their lives. I have 20 years of experience building and leading global nonprofits leading to millions of dollars in revenue, thousands of survivors served, multiple documentaries and media engagements and a book. Yet, what I know is that we all need coaching.
I’m Andrea Powell. For over two decades, I have served as a leader on the frontlines of justice—founding international organizations, testifying before the UN and Congress, and authoring Believe Me. I know the relentless pressure of high-stakes leadership, and I know the quiet weight of carrying a personal history that the world doesn't always see.
My work has always been about liberation. After twenty years of fighting for the freedom of others, my mission has expanded to the liberation of the self.
I founded Radiate Purpose to offer what I once needed most: a sanctuary where high-impact women and seekers can drop the armor of 'resilience' and actually heal. Blending my background in crisis leadership with advanced training in Jungian psychology and somatic trauma recovery, I help you navigate the intersection of your past pain and your future purpose.
You have already built a successful life. I am here to help you build a soulful one.
What sets my coaching apart is a unique blend of Jungian wisdom, creative tools, and somatic support. I integrate archetypes, dreamwork, guided journaling, and body-based grounding, so clients feel deeply seen, supported, and inspired. Together, we honor both shadow and light, making room for growth, self-forgiveness, and bold new vision.
I am So Glad You Are Here
Do you have a clear vision for your next level of impact, but find yourself blocked by invisible internal barriers?
Are you ready to execute a major life transition, but need a strategy that integrates your professional ambition with your personal reality?"
Have you always suspected that your history of survival is not a liability, but the raw material for your unique authority?"
Do you want to stop merely 'overcoming' your past and start integrating it as a source of strategic insight?"
Are you ready to stop hiding your history and start integrating your survival as your greatest source of leadership authority?
WHat’s Jungian Coaching?
Jungian Coaching (via the CreativeMind Process) is a path to Individuation, helping you become a self-actualized human. It works to free you from the limitations of your conditioned ego and past patterns. This specialized coaching uses techniques like shadow work, visualization, and dream interpretation. By combining Jungian theory with Eastern spirituality and neuroscience, it guides you to perceive new possibilities. Ultimately, it helps you express your purpose and create a life you truly love.
My approach to coaching is rooted in Analytical Psychology . As a 20-year survivor and advocate who has led organizations serving thousands of women and girls and understand how to go to the next level of leadership and purpose as a woman leader. I utilize Jungian methodology to identify the subconscious 'shadow' drivers that dictate behavior, performance, and burnout. This is not about manifesting outcomes; it is about using our creative minds with tried and true practices. We map the unconscious patterns that limit your leadership and dismantle them with the same precision I used to draft federal policy. My practice stands on a foundation of evidence-based depth work, trauma-informed leadership, and decades of navigating high-pressure advocacy. This is serious work for serious women.
Jungian analysis respects the human spirit and my practice is clinical and strategic. I focus on cognitive restructuring, shadow integration, and individuation in creative and evidence-based ways. My work is accredited, supervised, and aligns with the ethical standards of the International Coaching Federation (ICF). We don't wish for change; we engineer it.
Should you Work with Me?
II serve high-impact women—executives, founders, policymakers, and public figures—who have mastered the art of resilience but are seeking the science of integration.
You are the woman who holds the line for everyone else. You have built empires, led movements, or survived the impossible. Yet, traditional leadership coaching feels too superficial, and standard therapy feels too passive. You don't need 'good vibes'; you need structural integrity for your internal world.
My clients are women who refuse to choose between their power and their peace. Whether you are leading a boardroom or rebuilding after a personal crisis, I work with women ready to apply the same rigorous strategy to their psyche that they apply to their careers.
